This was a poster I created for BFest Crew for their BFEST Summer Party 2018. The event was a dance party. When I received the brief, I was told to capture the “summer vibe” and to creatively play around with the letter ‘B’.

I chose a minimalistic approach for this poster, by positioning it all in the center and using minimal colour palette in order to make it instantly recognisable and easy to read.

I wanted to draw the viewers’ attention to the letter B and the disco ball, making it the center of everything. The B dominates the image, which takes up nearly half the space, rightfully done so to emphasize what the event is and who is organising it.